Steve Raia, President of Operations
Steve Raia joined TruTeam as SVP of Operations in November 2015. Previously, he was the owner/operator of Cary Insulation, which had over 35 locations when it was acquired by Masco Contractor Services (MCS) in 1999. Steve remained with Masco until 2007, managing MCS’s East Coast operations.
Steve began installing insulation as a teenager, working for his father’s company during school breaks and weekends. He became a full-time installer of Cary Insulation after graduating from high school in 1973. Over time, he was given responsibility for all aspects of managing the business including purchasing, labor productivity initiatives, recruiting, sales and human resources. Steve inherited the company in 1991 and grew the business from three locations to a total of 35.
Bob Manroe, Senior Vice President of Operations
Bob Manroe joined TruTeam as SVP of Operations in July 2016. Previously, he was the President of BSI West Coast, a national insulation company, which had annual sales of $850 million when it was acquired by Masco Contractor Services (MCS) in 2001. Bob remained with Masco until 2004, serving as President of MCS West Coast.
Bob began his career in the insulation industry at Schmid Insulation based in San Diego, which he joined after graduating from high school in 1976. As Schmid expanded, Bob moved to the San Francisco Bay area where Schmid became part of the Hill Companies. Bob was named President of the Hill Companies in 1988, which subsequently merged with BSI in 1997.
Jeff Franklin, Vice President of Operations
Jeff Franklin, has been working in the insulation business since 1982 after playing 5 years with the New York Mets. In 1994, his sold his family’s insulation business to Cary Insulation, owned by Steve Raia, which was later sold to Masco Contractor Services in 1999. Jeff has served as VPO to Masco Contractors Services East Region and later became the Chief Operating Officer for the East Region.
In 2005, Jeff left Masco to become the Executive Vice President of Sales, Distribution, Marketing, New Business Ventures, and International Business for Wayne Dalton Garage Doors. After Masco spun TruTeam in 2015, Jeff became the Regional Leader for TruTeam’s Mid-Atlantic and Northeast Regions. He has since been promoted to TruTeam’s Vice President of Operations.
David Procida, Vice President of Business Development – Commercial
Dave Procida joined TruTeam as VP, Commercial Business Development in July 2015. Previously, he served as EVP for Component Assembly Systems, a leading national walls and ceilings contracting company. During his seven years there, Dave opened three new offices and accounted for over $230M in new business for the company, much of it during a very difficult economy. Dave started his career as the founder of a commercial insulation business that was eventually purchased by Masco Contractor Services (MCS) in 2000. He was a division manager for MCS from 2000 – 2006, and then served as the director of commercial business development until February 2008. Dave earned a Bachelor’s degree in Education from Glassboro State College.
Bill Christie, Vice President of Business Development – Residential
Bill Christie was named VP of Business Development in connection with Masco’s spin-off transaction in June 2015. At Masco Contractor Services (MCS), where he worked for close to 30 years, Bill led the company’s sales and development efforts on a national scale for close to a decade. Prior to holding that position, he spent 20 years managing insulation companies on behalf of MCS along the eastern seaboard.
Bill earned a Bachelor’s degree in Industrial Relations from the University of North Carolina at Chapel Hill.